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Mass Communication
 
 

Program Highlights

 

“The mission of a mass communications professional in a democratic society is to inform, to enlighten and to champion the freedoms guaranteed by the First Amendment. They seek to enable people to fulfill their responsibilities as citizens who mean to govern themselves. They seek to help people protect, pursue and promote their rights and interests in their personal lives and in their work in public and philanthropic service, in commerce and industry, and in the professions.”
- ACEJMC Principles of accreditation, Sept. 16, 2000

The objective of the mass communication program at Champlain is to prepare you for a career in the mass media by giving you a broad understanding of modern communication strategies and their role in society. In this program you’ll develop the critical and analytical skills needed for professional pursuits through exploring the relationships between the media and society, the media and individuals, and the ethical values that guide media practices and professional standards.

  • Design a mass media program to fit your career aspirations -- Choose from courses in advertising, marketing, public relations, television and audio production, digital editing, print and electronic media writing, film appreciation, creativity and conceptual development, media design, ethics in the media and more.
     
  • Master professional skills and procedures using cutting-edge technology -- Gain hands-on experience with industry-quality equipment in digital editing suites, a television studio, plus numerous video labs, computer labs and audio studios. Champlain offers state-of-the-art facilities to teach professional practices so you can land an entry-level position armed with an array of finely honed skills.
     
  • Learn through a mix of theory and hands-on experience -- Classes range from production-oriented, where you’ll learn to script, direct, shoot and edit videos shot on location, to theoretical, where you’ll learn the historical and critical context of mass communication within a context of cultural, economic and technological factors, enabling you to create ethical, enlightened work.
     
  • Learn about real-life environments from industry experts -- As mentors both in and out of the classroom, the faculty contribute a wealth of experience from a variety of professional backgrounds including radio, television, public relations, journalism, advertising, publishing, theater and film.
     
  • Get involved in an internship -- Jump-start your career with a 140-hour internship that corresponds with your area of interest. This real-world experience is critical in this major to provide you with hands-on experience for your employment search.
     
  • Explore a variety of career opportunities -- This program is structured to provide you with the real-world skills and concepts you need to succeed in the fields of print and broadcast news, advertising, public relations, radio, visual journalism, electronic media production and programming.
     
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