Public Relations & Corportate Communication Curriculum
Professional Courses
| Course # | Title | Credits |
|---|---|---|
| MCM 120 | Mass Media & Society | 3 |
| WRT 200 | Print Journalism | 3 |
| MKT 110 | Marketing | 3 |
| MCM 216 | Electronic Media Writing | 3 |
| GDD 102 | Visual and Digital Fundamentals | 3 |
| MKT 130 | Advertising | 3 |
| GDD 212 | The Digital Publication | 3 |
| MCM 210 | Principles of Public Relations | 3 |
| MGT 260 | Project Management | 3 |
| MCM 305 | Creativity and Conceptual Development | 3 |
| MKT 120 | Internet-Based Marketing | 3 |
| OR | ||
| HSP 350 | Meeting and Event Planning | 3 |
| MCM 310 | Writing for Public Relations | 3 |
| MKT 210 | Consumer Behavior & Research | 3 |
| MCM 400 | PR Campaign Development & Mgmt | 3 |
| Writing Elective (7) | 21 | |
| WKT 340 | Non-Profit & Social Mkting | 3 |
| OR | ||
| MKT 330 | Brand & Account Mgmt | 3 |
| OR | ||
| MKT 410 | Advanced Advertising | 3 |
| WRT elective (not WRT 200) | 3 | |
| EBC 411 A, B, C, D, or E | 1 | |
| MCM, WRT, MKT, or GDD Elective | 3 | |
| MCM 490 | Media Communication Internship | 4 |
| MCM 405 | Issues in Public Relations | 3 |
| MCM 135 | Audio Practicum | 3 |
| OR | ||
| MCM 225 | Video Practicum | 3 |
| OR | ||
| One of EBC 411 Series | 1 | |
General Education
| Course # | Title | Credits |
|---|---|---|
| ENG 111 | Critical Reading & Expository Writing I | 3 |
| COM 130 | Interpersonal Com | 3 |
| MGT 100 | Building a Business in a Global Environment | 3 |
| MTH 120 | College Algebra | 3 |
| OR | ||
| MTH 115 | Foundations of Math | 3 |
| COM 110 | Public Speaking | 3 |
| PSY 100 | Intro to Psychology | 3 |
| OR | ||
| SOC 110 | Intro Sociology | 3 |
| Literature Elective | 3 | |
| Natural Science w/Lab | 4 | |
| Fine Arts Elective | 3 | |
| PHI 340 | Ethics in the Professions | 3 |
| ACC 130 | Financial Accounting | 3 |
| OR | ||
| MGT 230 | Financial Systems for Management | 3 |
| History Elective | 3 | |
| Arts/Humanities/Social Science/Math/Science Electives | 3 | |
| SOC 100 | American National Government | 3 |
| CAP 212 | Advanced Spreadsheets | 2 |
| COM 270 | Intercultural Communication | 3 |
| ENG 315 | Writing in the WorkplaceI | 3 |