Career Outlook for Advertising & Marketing
The career opportunities in marketing are seemingly endless. From small businesses to international corporations, every kind of company, organization and government agency relies on marketing expertise.
According to the Federal Bureau of Labor Statistics, “College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who have new media and interactive marketing skills will be particularly sought after.” And jobs within the marketing sector, including advertising, marketing, promotions and sales, are expected to increase faster than the average for all occupations through 2010.
Some Career Opportunities Include
- Client associate
- Account coordinator
- Advertising account representative
- Advertising sales
- Advertising coordinator
Trends from the Bureau of Labor Statistics
Advertising, marketing, promotions, public relations, and sales manager jobs are highly coveted and will be sought by other managers or highly experienced professional and technical personnel, resulting in keen competition. College graduates with related experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who have new media and interactive marketing skills will be particularly sought after.
Employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase faster than the average for all occupations through 2010. Increasingly intense domestic and global competition in products and services offered to consumers should require greater marketing, promotional, and public relations efforts by managers.