Advertising & Marketing Curriculum
Professional Courses
| Course # | Title | Credits |
|---|---|---|
| MKT 110 | Marketing | 3 |
| MKT 111 | Exploring Marketing | 1 |
| MGT 100 | Building a Business in a Global Environment | 3 |
| EBC 110 | Internet, Information & Business | 3 |
| MCM 120 | Mass Media and Society | 3 |
| MKT 130 | Advertising | 3 |
| MKT 200 | CRM & Sales | 3 |
| MKT 250 | Internet-Based Marketing | 3 |
| MKT 290 | Marketing Internship | 3 |
| MKT 210 | Consumer Behavior & Research | 3 |
| MKT 330 | Brand and Account Management | 3 |
| GGD 111 | Visual & Digital Fundamentals | 3 |
| LAW 140 | Business Law | 3 |
| ACC 110 | Budgeting and Finance | 3 |
| MGT 260 | Project Management | 3 |
| MKT 410 | Advanced Advertising | 3 |
| MCM 305 | Creativity and Conceptual Development | 3 |
| MKT 420 | Marketing Management | 3 |
| MCM 360 | Legal Issues in Communication | 3 |
| MKT 490 | Advanced Internship | 4 |
| OR | ||
| MCM 216 | Electronic Media Writing + 1 general education credit | 4 |
| MKT/INT Elective (Int'l MKT or other appropriate BUS or GDD elective) | 3 | |
| One of EBC 411 Series | 1 | |
| MKT/MGT/MCM/GDD Elective | 3 | |
General Education
| Course # | Title | Credits |
|---|---|---|
| CAP 212 | Advanced Spreadsheets | 2 |
| SOC 100 | American National Government | 3 |
| MTH 120 | College Algebra | 3 |
| OR | ||
| MTH 115 | Foundations of Math | 3 |
| ENG 111 | Critical Reading & Expository Writing I | 3 |
| ENG 112 | Critical Reading & Expository Writing II | 3 |
| ENG 315 | Writing in the WorkplaceI | 3 |
| PHI 340 | Ethics in the Professions | 3 |
| COM 270 | Intercultural Communication | 3 |
| COM 130 | Interpersonal Com | 3 |
| PSY 100 | Intro to Psychology | 3 |
| OR | ||
| SOC 110 | Intro Sociology | 3 |
| Natural Science w/Lab | 4 | |
| Arts/Humanities/Social Science/Math/Science Electives | 3 | |
| Fine Arts Elective | 3 | |
| General Electives | 9 | |
| History Elective | 3 | |
| Literature Elective | 3 | |